A simpler Purple WiFi alternative for UniFi venues
Purple is a broad WiFi platform for large estates. WiFi Broker does one job: it gives each UniFi venue a branded sign-up page and sends every guest to your mailing list.
WiFi Broker vs Purple at a glance
| Feature | WiFi Broker | Purple |
|---|---|---|
| Best for | UniFi venues that want a simple branded sign-up page that grows their mailing list | Larger estates that need guest, staff and multi-tenant WiFi across many hardware vendors |
| WiFi hardware | Ubiquiti UniFi | Many vendors, including UniFi and Cisco Meraki |
| Email marketing | Mailchimp and Brevo built in | Integrations with marketing and CRM platforms such as HubSpot, Salesforce, Mailchimp and Klaviyo |
| Branded portal per venue | Yes, each on its own subdomain | Yes |
| Staff WiFi, 802.1X and PPSK | Not offered | Offered |
| Analytics and surveys | Not offered. Use your email platform’s reporting | Offered |
| Pricing | Sign up online and get started free | Free Connect plan. Capture and Engage plans are quoted for your estate |
Information about Purple is taken from purple.ai in November 2026 and may have changed since. Purple is a trademark of its owner. WiFi Broker is not affiliated with Purple.
Choose WiFi Broker if…
- Your venues run on Ubiquiti UniFi
- Your main goal is growing a Mailchimp or Brevo list
- You want to sign up and set up a venue yourself, in minutes
- You run one venue or a handful, and want each branded separately
Choose Purple if…
- You use several WiFi hardware vendors
- You need staff WiFi, 802.1X or multi-tenant access as well as guest WiFi
- You want built-in analytics, surveys or CRM integrations beyond email
- You manage a large estate and want pricing quoted for it
Everything you need for UniFi guest WiFi
UniFi
Use UniFi’s external portal option to show guests a branded sign-up page and authorise them automatically.
Learn moreMailchimp
Add WiFi guests to a Mailchimp audience with their first and last name, tagged and ready to email.
Learn moreBrevo
Add WiFi guests to a Brevo list with their first and last name as soon as they connect.
Learn moreFrequently asked questions
For UniFi venues that mainly want a branded sign-up page feeding Mailchimp or Brevo, yes. If you need staff WiFi, multi-tenant access, analytics or support for several hardware vendors, Purple covers more ground.
Yes. Purple lists Ubiquiti UniFi among its supported hardware. WiFi Broker is built only for UniFi, which keeps setup simple.
If your network runs on UniFi, you can add your venue to WiFi Broker and switch your guest network’s external portal server to your new portal address.
No. WiFi Broker is an independent product from ThoughtZoom Limited.
Ready to make your WiFi work harder?
Set up your first venue today and start turning connections into customers.