Send every WiFi guest straight to your Mailchimp audience
Exporting spreadsheets from your WiFi system and importing them into Mailchimp is the kind of job that never gets done. WiFi Broker adds guests to your Mailchimp audience the moment they sign up, so your list grows every day your doors are open.
What you get
Added in real time
Guests are added to your chosen Mailchimp audience as they connect, with no exports, imports or delays.
Names included
First and last names fill Mailchimp’s FNAME and LNAME merge fields, so your emails can greet people personally.
Tagged for segmenting
Every WiFi sign-up is tagged “customer list”, so you can build segments and journeys just for venue visitors.
Respects unsubscribes
Contacts who have unsubscribed or been cleaned in Mailchimp are never re-subscribed. Existing subscribers are simply updated.
Set up Mailchimp in three steps
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1
Create a Mailchimp API key
In Mailchimp, open your profile, then Extras → API keys → Create A Key. Copy it straight away, as Mailchimp only shows it once.
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2
Find your audience ID
Go to Audience → All contacts → Settings → Audience name and defaults. It is a short code such as 765f04ab9a.
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3
Add them to your venue
Paste the key and audience ID into your site in WiFi Broker. The server prefix is filled in from the key.
Frequently asked questions
Any Mailchimp account that can create an API key and has an audience to add contacts to.
Yes. Each site has its own Mailchimp API key and audience ID, so venues can share an audience or keep their own.
Their name is updated and the “customer list” tag is added. They are not duplicated.
Yes. If a site has both connected, each guest is added to both.
Ready to make your WiFi work harder?
Set up your first venue today and start turning connections into customers.