10 email campaign ideas for venues with guest WiFi
Ten simple email campaign ideas for cafés, pubs, restaurants and hotels to bring WiFi guests back through the door.
Published
You have a list of people who have actually visited your venue. Now what? Here are ten simple campaigns that work for cafés, pubs, restaurants, hotels and most other venues.
1. The welcome email
Send it automatically as soon as someone signs up. Thank them for visiting, tell them what to expect from your emails, and give them a reason to come back.
2. The quiet-day offer
Every venue has slow days. Pick one and send a simple offer to fill it, such as a midweek meal deal, an afternoon coffee and cake, or a happy hour.
3. What’s on this month
A monthly round-up of events, quiz nights, live music, classes or workshops. It’s easy to put together and gives people a reason to plan a visit.
4. New menu or new stock
Launches are news. Tell your list about seasonal menus, new products or new treatments the day they arrive.
5. Seasonal bookings
Christmas parties, Mother’s Day, Valentine’s Day and summer holidays book up early. Remind your list in good time.
6. The “we miss you” email
Use your email platform to find contacts who haven’t opened anything for a few months, and send them a friendly nudge with a reason to come back.
7. Behind the scenes
Introduce your team, your suppliers or the story behind a new dish. People come back to places they feel connected to.
8. Reviews and feedback
Ask happy customers to leave a review, or ask everyone what you could do better. Both help you grow.
9. Private hire and gift vouchers
Remind people they can book your space for parties and meetings, or buy gift vouchers for friends and family.
10. Local partnerships
Team up with a nearby business for a joint offer or event. It gives your list something new and introduces you to theirs.
Tips for better results
- Use their name. WiFi Broker sends first and last names to Mailchimp and Brevo, so you can personalise every email.
- Keep it short. One message, one clear action.
- Send from a real person. “Sam at The Corner Café” gets opened more than “noreply”.
- Make it mobile-friendly. Most people will read it on their phone.
Still building your list? Read how to grow your mailing list with guest WiFi.